Visit from Korea
In 2007 SinWoong Hwang was writing a PhD on business related storytelling. While researching at the library in Seoul, Korea he came across the book Storytelling Branding in Practice. He read the book in only one night and instantly knew that he had to translate the book into Korean.
SinWoong Hwang contacted SIGMA to share his excitement for the SIGMA approach to storytelling and has since visited SIGMA in Copenhagen several times to exchange knowledge on the topic and to learn the SIGMA storytelling tools. In 2008 - less than a year after SinWoong Hwang read the book for the first time - the book was published in Korean.