Helping DDB map the brand purpose of AT&T

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In the end of 2008 SIGMA recieved an overseas call. The global advertising agency DDB Worldwide contacted us from the headquarters in Chicago and asked for assistance to map the brand purpose of the world’s largest telecommunication company, AT&T. It was a great joy for us that such a reputable company as DDB thought we could make a difference in making the AT&T culture visible.

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