SIGMA as
Wilders Plads 15c
1403 Copenhagen K
+45 3254 7676
In the end of 2008 SIGMA recieved an overseas call. The global advertising agency DDB Worldwide contacted us from the headquarters in Chicago and asked for assistance to map the brand purpose of the world’s largest telecommunication company, AT&T. It was a great joy for us that such a reputable company as DDB thought we could make a difference in making the AT&T culture visible.
Richard Hagberg defines silomentality as one of the greatest challenges in the quest for a strong and healthy company culture and finance. This is one of the conclusions from Accenture’s research on the link between culture and financial performance in 65 American companies.
Klaus Fog visits TV2 News to talk about the Korean release of the book “Storytelling - branding in practice”.
In 2007 SinWoong Hwang was writing a PhD on business related storytelling. While researching at the library in Seoul, Korea he came across the book Storytelling Branding in Practice. He read the book in only one night and instantly knew that he had to translate the book into Korean.
